TK - Creative Writer

Style isn’t just about shaping how people see you. It’s about transforming how people perceive you. There is a great difference between your image and your presence. Clothes, jewelry, and accessories sculpt your image. Cologne empowers your presence.

The golden rule of fashion accessorizing: keep it subtle, but powerful. Too much of any cologne is a turn off. Too little and it’s worthless. Just the hint of that musky scent is enough to energize any first impression, be it for a job interview or that girl you’ve always wanted to take to dinner.

Every situation is different. You wouldn’t wear business loafers out at night, so why wear the same cologne all day? Next time you’re out, discover which scent is right for you and what situation it’s best suited for.

“All thy garments' smell of myrrh, and aloes, and cassia; Out of ivory palaces stringed instruments have made thee glad” (Psalm 45:8).

Just as the scent of myrrh and aloes signified royalty, the right cologne will radiate a professional aurora. Take every opportunity to communicate what type of person you are. That means carefully selecting your clothes, accessories, and cologne.